Product Design Director · 17 years
I design software forthe world's mostcritical systems.critical systems.
Nokia's 150+ global operators run on AI platforms I designed. So does 60% of Finland's dairy supply chain. From ABB's $32B design system to Pendulum's 0→1 Series A platform. 17 years designing for expert users in high-stakes environments.
Most design work happens in consumer apps where failure means a bad recommendation. I design software for systems where failure means contaminated water, dropped telecom connections, or halted industrial processes. That requires a fundamentally different design approach.
Experience
RecentPendulum IntelAI social intelligence platform
Head of DesignABBCommonUX Design System
Lead DesignerNokiaAVA AI Ecosystem Platform
Lead DesignerKemiraKemConnect
Lead DesignerValioCarbo Farm Calculator
Lead DesignerMetsoMODES UI Design System & Data Viz
Senior DesignerPankoAI Decision Intelligence · Madrona Venture Labs
Solo Designer EarlierQufi CreativeOwn studio · Helsinki
Founder & PrincipalICCLInternational Cultural Centre London
Creative DirectorHDFHumanitarian Dialogue Foundation · London
Creative Director Early careerPIP PrintingLondon
Midweight DesignerHoogvlietThe Hague
Junior Designer 50+ designers mentored · DesignLab, CareerFoundry, Springboard · 2016–present
“He's one of the best UI/UX people I've worked with, and I don't say that lightly.
Seth SchulerVP, GenAI · Accenture
Kind Words
“Anmar led UX for me while I was building Panko and did an amazing job pushing our thinking while delivering intuitive, clean, modern designs. He's one of the best UI/UX people I've worked with, and I don't say that lightly.
Seth SchulerVP, GenAI · Accenture
“Anmar is a great professional and colleague and fun to work with. I really appreciate his visionary attitude. His versatile and international background gives him an ability to see things in wider perspective and outside the box.
Kristiina HärkönenChief Sustainability Officer · Gofore
“Working with Anmar has been a fantastic experience. Admiring his ability to pay great attention to detail and willingness to go above and beyond what duty calls by taking charge of critical tasks that drove the project.
Maria SyedEngineering Manager · Unity
“Anmar quickly grasps your idea and has ability to materialize & visualize it wonderfully. He's a great talent and easy to collaborate with.
Suvi LaaksoDeputy Head of Mission · Embassy of Finland
“Anmar led UX for me while I was building Panko and did an amazing job pushing our thinking while delivering intuitive, clean, modern designs. He's one of the best UI/UX people I've worked with, and I don't say that lightly.
Seth SchulerVP, GenAI · Accenture
“Anmar is a great professional and colleague and fun to work with. I really appreciate his visionary attitude. His versatile and international background gives him an ability to see things in wider perspective and outside the box.
Kristiina HärkönenChief Sustainability Officer · Gofore
“Working with Anmar has been a fantastic experience. Admiring his ability to pay great attention to detail and willingness to go above and beyond what duty calls by taking charge of critical tasks that drove the project.
Maria SyedEngineering Manager · Unity
“Anmar quickly grasps your idea and has ability to materialize & visualize it wonderfully. He's a great talent and easy to collaborate with.
Suvi LaaksoDeputy Head of Mission · Embassy of Finland
“Anmar was both my mentor and design coach. What made him stand out is his ability to communicate complex concepts in a simple and fascinating way, a skill that takes years to develop.
Noa PeetersSenior Designer · Typeform
“Anmar's ability to cope with a very complex and technical domain and ever-changing product vision was impressive. Working with him was always fun.
Joosa KurvinenSr Software Developer · Reaktor
“Anmar is a truly professional designer able to drive big plans forward and he's not afraid of any kind of challenges. His capability to work together with different stakeholders is really good.
Niko MartiskainenSenior Consultant · Circles Consulting
“Anmar was both my mentor and design coach. What made him stand out is his ability to communicate complex concepts in a simple and fascinating way, a skill that takes years to develop.
Noa PeetersSenior Designer · Typeform
“Anmar's ability to cope with a very complex and technical domain and ever-changing product vision was impressive. Working with him was always fun.
Joosa KurvinenSr Software Developer · Reaktor
“Anmar is a truly professional designer able to drive big plans forward and he's not afraid of any kind of challenges. His capability to work together with different stakeholders is really good.
Niko MartiskainenSenior Consultant · Circles Consulting
“Anmar is an ingenious designer who is constantly striving to be better in his work and more efficient in every task. I always know things are under control when Anmar is in charge!
Timo RostedtLead Designer · Gofore
“I was impressed by the versatility of his talent. This passion for his craft can only be matched by his polite and considerate behavior towards his colleagues. A true Swiss army knife of design.
Anssi JuvonenPeople Leader · Gofore
“I've learned so much from him in such a short time. He is able to inspire and direct large groups of people to do their best work, while maintaining a nurturing environment for their growth.
Jonny FieldProduct Designer · Luno
“Anmar is an ingenious designer who is constantly striving to be better in his work and more efficient in every task. I always know things are under control when Anmar is in charge!
Timo RostedtLead Designer · Gofore
“I was impressed by the versatility of his talent. This passion for his craft can only be matched by his polite and considerate behavior towards his colleagues. A true Swiss army knife of design.
Anssi JuvonenPeople Leader · Gofore
“I've learned so much from him in such a short time. He is able to inspire and direct large groups of people to do their best work, while maintaining a nurturing environment for their growth.
Jonny FieldProduct Designer · Luno
